Thorne

Senior Manager, Influencer Marketing

Full-timeSeniorWorldwideieriMarketing

Salariu estimat

$100,000 - $125,000

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Despre rol

At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.The Senior Manager of Influencer Marketing will develop and manage Thorne’s paid influencer initiatives and ambassador program, translating brand and business priorities into integrated channel plans that build brand awareness, credibility, consumer engagement, and new customer acquisition. This is responsible for end-to-end planning, execution and optimization, including content volume and pacing, creator selection, budget management, campaign delivery, measurement, and adherence to established business processes. The Senior Manager will manage one direct report and Thorne’s influencer agency, coordinate cross functional execution, and build relationships with creators and ambassadors who align with Thorne’s mission and values. Success requires sound judgment, proactive communication, disciplined prioritization, and accountability for delivering results within approved strategies, budgets and timelines.

RESPONSIBILITIESChannel Planning & Program Management

Develop and execute influencer and ambassador channel plans aligned with Thorne’s brand marketing objectives, business priorities, and target audiences.

Translate brand marketing plans, new product launches, seasonal campaigns, and always-on content needs into a comprehensive channel plan with clear objectives, investment recommendations, deliverables, timelines, and success measures.

Collaborate with Performance Team to recommend the creator mix, content volume, formats, production cadence, and distribution approach needed to support planned initiatives and cross-functional content requirements.

Apply agreed objectives across awareness, consideration, and acquisition, aligning investment and measurement with its intended contribution.

Use audience insights, performance data, platform behavior, and cultural trends to inform strategic recommendations and identify opportunities for growth.

Independently manage prioritization, sequencing, and delegation across assigned programs within approved budgets and resources. Recommend tradeoffs and escalate priorities or capacity constraints when leadership decisions are needed.

**Communicate plans, recommendations, and results clearly and concisely, tailoring the level of detail to the audience.**Paid Influencer Planning & Execution

Identify, evaluate, recruit, and negotiate with influencers and content creators whose audiences, credibility, content capabilities, and brand alignment support Thorne’s objectives and reflect Thorne’s brand standards.

Negotiate influencers’ scopes, rates, deliverables, and usage rights within approved budgets and contracting guidelines.

Manage campaign development and delivery from initial brief through contracting, onboarding, content development, approvals, publication, reporting, and optimization.

Develop clear creative briefs that connect audience needs, product benefits, brand messaging, substantiated claims, and intended platform use.

Partner with Performance Marketing to define paid content requirements before production, including creative structure, deliverable specifications, usage rights, and partnership advertising permissions.

Secure appropriate rights for content distribution across relevant brand and paid media channels, with a focus on Meta, TikTok, and YouTube.

Plan and execute influencer and ambassador experiential activations, product experiences, content capture, and community initiatives within approved objectives and budgets. Define influencer roles, content requirements, distribution plans, timelines, and measurement approaches.

Build and maintain a reliable pipeline of creator content that supports agreed campaign needs, content volume, and delivery schedules.

**Manage content review and approval process to ensure influencer content is authentic, accurate, consistent with Thorne’s brand standards, and appropriate for its intended use.**Ambassador Program Management & Execution

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