Product Lead, Panel & Recruitment (Remote, EU/UK)

About Maze

Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development.

In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the right product. That’s where Maze comes in.

We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.

Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.

That’s why Maze was recently named the #1 user research platform in UX Tools’ Design Tools Survey, and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more.

Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify). We operate a global remote workforce driven by our core values.

Location: Remote*, *preference for Netherlands, United Kingdom, Ireland, Spain or Portugal.

Key engineering and product teams are based in these locales.

About the Role

Maze customers need to reach the right participants and trust the quality of the people taking part in their studies. Recruitment is a critical part of research.

We’re looking for a Product Lead to own the recruitment and panel experience at Maze. You’ll set the product vision for how customers recruit and manage participants across Maze, working across unmoderated, moderated, AI-moderated, and future research experiences.

This is a highly cross-functional product area that sits at the intersection of product, operations, and our panel partner ecosystem. You’ll work in a trio with Engineering and Design while partnering closely with our Panel Operations team, GTM, Customer Success, Research Partners, and other product teams.

You’ll own the customer and participant experiences as well as the systems behind them, helping Maze deliver a recruitment experience that is high-quality, reliable, and able to scale with increasingly complex customer needs.

You’ll work on:

Set the product vision and roadmap for recruitment and participant management across Maze.

Improve participant quality by building stronger feedback loops, quality signals, filtering, and experiences that reduce confusion for participants.

Make it easier for customers to recruit the audiences they need across different study types, including more complex enterprise use cases.

Understand panel performance and identify gaps in participant supply, quality, and fulfillment.

Partner with Panel Operations to continuously improve the tools, workflows, and handoffs used to fulfill recruitment requests.

Help evaluate and onboard new panel partners and determine where deeper integrations can improve quality, coverage, or efficiency.

Develop smarter ways to route studies to the right participant supply based on customer and study needs.

Stay close to the operational side of recruitment so product decisions are grounded in how participant fulfillment actually happens.

Partner with Sales, Customer Success, and Research Partners on customer needs, recruitment feasibility, packaging, adoption, and opportunities where recruitment capabilities can unlock deals.

Define and measure success across participant quality, fulfillment, and the overall recruitment experience.

You should apply if:

You have experience as a Product Lead, or equivalent, owning complex product areas from strategy through execution.

You’re comfortable working on products that span software, operations, and external partners rather than living entirely within a single product surface.

You can turn messy, cross-functional problems into a clear product vision and an actionable roadmap.

You’re comfortable getting close to operational workflows and using what you learn to make better product decisions.

You have strong product judgment and are comfortable bringing a clear recommendation to the room, even when there isn’t a perfect answer.

You’re experienced partnering closely with Engineering and Design while bringing stakeholders from across the business into your product process.

You think in systems and look for scalable product solutions rather than one-off workarounds.

You’re comfortable balancing customer experience, business needs, operational realities, and technical constraints.

You thrive in an environment where you can move quickly, make decisions with imperfect information, and continuously learn from customers and internal teams.

Bonus points if you have:

Experience with user research or research participant recruitment.

Experience building products with a meaningful operational component.

Marketplace or supply-and-demand product experience.

Experience working with external partners, vendors, or integrations that are critical to the customer experience.

Experience building products for enterprise customers with complex requirements.

Inclusivity and Pay