Carrot Fertility
Sr. Member Engagement Manager
Full-timeSeniorWorldwideacum o săptămânăOther
Salariu estimat
$125,000 - $140,000
Rol remote de suport clienti pentru echipe internationale
Despre rol
About Carrot:
Carrot is the leading global fertility and family care platform, built on intelligent care orchestration: the right clinical guidance, at the right moment, in the context of each member’s life. More than a thousand multinational employers, health plans, and health systems trust Carrot to support millions of members across 195 countries – from pre-pregnancy through menopause and major life moments in between. Carrot's comprehensive clinical program delivers industry-leading cost savings for plan sponsors and award-winning experiences and improved outcomes for millions of people worldwide.
Carrot is widely regarded as a defining force in healthcare innovation as a recipient of several top-tier awards, including Fast Company's 'Most Innovative Companies' and CNBC's '100 Barrier Breaking Startups'. The company is regularly cited by leading global outlets, including The Economist, Bloomberg, The Wall Street Journal, NPR, ABC News, and Harvard Business Review, as a leading voice on digital health, the future of work, and family health. Learn more at .
The Opportunity We're looking for a strategic, detail-oriented, analytically-minded Senior Member Engagement Manager, Lifecycle to join Carrot's Growth & Engagement team. In this role, you'll be responsible for end-to-end project management, QA, and data analysis – driving development, launch, and optimization of member-facing email, SMS, and Push communications that guide a member through a personalized health journey. Candidates should have proven experience in launching member-facing lifecycle programs and one-off growth campaigns from the ground-up, optimizing existing automated experiences, proactively keeping stakeholders updated, and conducting performance analysis and reporting that guides program optimization.
What You’ll Own
In this role, you will:
Lead new lifecycle experiences for emerging health journeys and programs by partnering with Marketing Operations, Content, Data, and Product from concept through post-launch, and serving as the G&E lifecycle expert on cross-functional initiatives
Maintain and optimize lifecycle engagement programs end-to-end including strategy, audience segmentation, cross-functional execution, and performance analysis across multiple member health journeys and channels simultaneously
Drive member engagement and retention through data**: own analysis across your programs, develop and test hypotheses, interpret results, and communicate findings in ways that directly guide strategy and program direction**
Partner with our broader G&E team** on lifecycle strategy, contributing to Carrot's approach to member conversion and long-term engagement through experimentation, personalization, and AI-assisted workflow development**
Serve as the G&E lifecycle partner for product GTM releases bringing B2C communications and technical expertise to cross-functional work with Product and PMM, and integrating new product features into existing programs for sustained member engagement
What Success Looks Like In your first 12–18 months, you will have:
Taken full ownership of multiple lifecycle engagement programs, with measurable improvements in member engagement and retention
Established yourself as a trusted, proactive cross-functional partner across Growth & Engagement teams, Content, Analytics, Product, and Customer Success
Incorporated AI tooling into your workflow to improve the efficiency and effectiveness of your day-to-day, and begun integrating into the broader lifecycle program so AI is measurably leading to increased efficiencies or engagement performance
Built a strong, scalable experimentation cadence – testing hypotheses, experimenting before automating, drawing insights, and analyzing learnings to meaningfully improve member lifecycle impact
About You
You have:
A Bachelor’s Degree
7-10 years of professional experience in lifecycle, engagement, or other marketing roles - preferably in B2C health benefits, wellness, or regulated consumer tech
Experience owning B2C lifecycle programs end-to-end: including strategy, journey design, technical build, performance analysis, and optimization; Understanding of personalization strategies in CRM programs, such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping
Data and results-driven: You’re analytical, can develop performance hypotheses, measure results with statistical judgment, and communicate findings to stakeholders in a way that influences strategy
Excellent cross-functional collaboration skills: you've led projects across Marketing Operations, Content, Data, Product, and Customer Success, and communicate clearly and proactively throughout
Familiarity with AI tools in a marketing context: whetherfor content ideation, audience analysis, workflow automation, or personalization - you’ve tried it, might even have proven results or workflows from it, and/or are genuinely curious about how AI can improve lifecycle program effectiveness
Known by stakeholders and colleagues for out-of-this-world attention to detail, catching details and mitigating risk
Experience partnering closely with Marketing Operations or technical teams on campaign setup, testing, QA, and email production workflows; familiarity with email marketing tools or CRM platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io, or similar), and working with complex segmentation or personalization logic
**Nice to Have ⭐While not required, we would be especially excited if you bring:
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