About Diversified:
Diversified is a global leader in audiovisual and media technology. We design and build innovative spaces and experiences for clients across industries such as corporate, entertainment, sports, retail, and government. Our team partners with organizations around the world to create environments that connect people through technology.
What to Expect:
At Diversified, you’ll work on exciting and complex projects with opportunities to grow your career. We offer a collaborative and flexible work environment, competitive pay and benefits, and a culture that values diversity, inclusion, and innovation. If you’re ready to grow, create, and make an impact, Diversified is the place to do it.
Senior Vice President, Global Marketing The Senior Vice President of Global Marketing serves as a strategic and operational leader responsible for shaping and amplifying Diversified’s brand presence globally. This role drives enterprise-wide marketing strategy, ensuring alignment with the company’s growth priorities, client experience, and market position. Acting as a catalyst for innovation, the SVP transforms insights into action, building a marketing function that connects Diversified’s purpose, products, and people through compelling storytelling and measurable results. Reporting directly to the Chief Revenue Officer, the SVP of Global Marketing partners closely with the executive leadership team to define and execute the company’s global marketing vision, enhancing engagement across clients, partners, and associates. Key Accountabilities Strategic Planning & Execution
Define and evolve Diversified’s global brand architecture to reflect its mission of creating the unforgettable.
Strengthen brand consistency across all channels, geographies, and business segments.
Serve as brand steward and storyteller, connecting marketing outcomes to strategic business priorities.
Growth and Market Expansion
Develop integrated marketing strategies to support enterprise growth, product launches, and market expansion.
Lead marketing intelligence, competitive insights, and client research to inform business decisions and new opportunities.
Partner with the Chief Revenue Officer to align marketing with pipeline development, demand generation, and client retention goals.
Product & Solutions Marketing
Own solutions and portfolio marketing, developing differentiated positioning, messaging, and value propositions across Diversified’s offering portfolio and translating them into sales-ready narratives and enablement.
Establish Diversified as a market leader in AI-powered environments, articulating the company’s agentic-AI vision and proprietary IP to clients, partners, analysts, and the broader market.
Lead go-to-market launches for new and expanding offerings, including managed services and other recurring-revenue solutions, coordinating messaging, enablement, and campaigns across the commercial organization.
Drive competitive intelligence and market differentiation, equipping sales with the insights and content needed to win against alternatives and expand within accounts.
Build and manage analyst, influencer, and industry relations to strengthen third-party validation and thought leadership across AV, broadcast, and emerging AI-enabled solutions.
Demand Generation & Account-Based Marketing
Own the demand generation engine end to end, including target market assessment, propensity-to-buy analysis, and buyer persona identification to focus investment on the highest-value segments and accounts.
Design and operate mature, multi-touch Account-Based Marketing (ABM) programs in close partnership with sales, orchestrating marketing plays against named accounts and pipeline targets.
Deploy industry-leading marketing technology and data-driven digital campaigns to power proactive, personalized outreach across the full buyer journey.
Build closed-loop measurement that ties demand generation and ABM activity to marketing-sourced and marketing-influenced pipeline, conversion, and revenue.
Digital and Content Strategy
Oversee all digital channels, content marketing, and campaign execution to drive awareness, engagement, and lead conversion.
Elevate Diversified’s presence through creative storytelling, client case studies, events, and media relations.
Introduce new technologies and analytics to measure Return on Marketing Investment (ROMI) and optimize spend effectiveness.
Communications and Culture Alignment
Lead all external marketing and communications initiatives that strengthen Diversified’s presence in the marketplace.
Promote Diversified’s core values and its brand promise of creating the unforgettable through consistent storytelling across global campaigns, media, and events.
Partner with executive leadership to shape the company’s external voice, ensuring alignment between brand positioning, public relations, and client engagement strategies.
Drive visibility through industry thought leadership, press relations, sponsorships, and partnerships that reinforce Diversified’s global reputation for excellence.
Operational Excellence and Team Leadership