Marketing Automation Specialist, Dynamics CRM | Remote

Headquarters: RemoteURL: https://www.toptal.com/

About the Role

We're looking for a Marketing Automation Specialist to design, execute, and optimize campaigns within Microsoft Dynamics CRM. You'll own campaign management end to end, from build and automation logic through performance analysis, turning data into clear, actionable improvements. If you're comfortable owning both the technical automation setup and the analytical side of campaign performance, this role is built for that.

What You'll Do

Design and manage marketing campaigns within Microsoft Dynamics CRM

Build and maintain marketing automation workflows, including triggers, segmentation, and lead nurturing logic

Analyze campaign performance data to identify trends, gaps, and optimization opportunities

Continuously refine campaigns based on data-driven insights

Maintain clean, accurate data within Dynamics CRM to support reliable reporting and segmentation

Collaborate with marketing and sales stakeholders to align campaigns with broader business goals

Troubleshoot automation issues and ensure smooth, reliable campaign execution

Report on campaign performance and automation health to relevant stakeholders

What You Bring

Solid experience with campaign management across multiple channels

Hands-on experience with Microsoft Dynamics CRM, including marketing automation features

Strong data analysis skills, with the ability to translate performance data into actionable recommendations

Practical experience building and maintaining marketing automation workflows

Strong attention to detail, particularly around data accuracy and campaign QA

Solid communication skills for collaborating with marketing and sales stakeholders

Nice to Have

Experience integrating Dynamics CRM with other marketing or sales tools

Familiarity with lead scoring models and lifecycle marketing strategy

Experience with reporting/BI tools alongside native Dynamics reporting

Why This Role

End-to-end ownership: Own campaigns from automation build through performance analysis

Data-driven impact: Use analysis to directly shape and improve campaign outcomes

Modern CRM stack: Work hands-on with Microsoft Dynamics CRM's automation capabilities

Cross-functional collaboration: Partner closely with marketing and sales to align on shared goals

How to Apply

Ready to bring campaign management and marketing automation expertise to a Dynamics CRM environment? Apply through Toptal here: https://www.toptal.com/talent/apply

To apply: https://weworkremotely.com/remote-jobs/toptal-marketing-automation-specialist-dynamics-crm-remote