CRM & Retention Specialist

About the role

As a Retention Specialist at Sporty, you’ll play a hands-on role in supporting the delivery of Africa Regional focused campaigns and promotions that drive customer engagement and loyalty locally. You’ll assist with setting up and running retention activities, track results, and help ensure our offers are competitive across different markets. Working closely with product, analytics, and stakeholders, you’ll provide operational support to keep campaigns running smoothly and effectively.

What you'll be doing

Assist in planning and executing retention campaigns and promotional activities for existing & new users across the AF markets

Monitor key metrics (Retention, Reactivation, ROI) and prepare reports to track user engagement and optimisation

Collaborate with internal product and analytics teams to maintain and improve retention tools and reporting accuracy

Help ensure regional offers and promotions are delivered on time and remain competitive

Coordinate with external partners on campaign execution and follow-up tasks

Support personalisation and automation initiatives by providing regional operational input

What you'll bring

Bachelor’s degree in marketing, business, or a related field

2+ years’ experience in retention, CRM, or customer lifecycle management

Experience in the Online Casino or broader iGaming industry is strongly preferred

Strong analytical skills and data-driven mindset

Excellent communication skills, fluent in written and spoken English

Familiarity with retention and marketing automation tools is a plus

What's in it for you

Sporty is a remote first company in pursuit of sustainability

A competitive salary + individual performance based bonuses every quarter

20 days annual leave + public holidays

Our core working hours are 10am-3pm in your local time zone with flexibility outside of this

South African employment contract

Referral bonuses & flash bonuses

Top of the line equipment

Annual company retreats to provide great internal networking opportunities

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.