Content Engineer (Internal)

About Discovered Labs

Discovered Labs is an SEO/AEO agency built by a Stanford rocket scientist turned AI researcher and demand gen marketer with experience scaling B2B SaaS companies to 8-figures in ARR.

We are trusted by hyper-growth companies like Instantly, Granola, incident and other $10M+ ARR B2B SaaS companies who want to get more leads and customers from both Google and AI assistants like ChatGPT.

We do this through a mixture of content marketing, technical optimisations and off-site brand amplification (PR, backlinks, Reddit marketing).

View recent case studies at

High-level overview of our approach:

AI automation and workflows: We build marketing programs as we would a product. Rather than waste several hours per week on repetitive tasks, our in-house team of ML engineers create workflows with custom technology that let us focus on the high-impact stuff.

Senior expertise: To ensure everything is done to a high standard and differentiated, everything we do is managed and elevated by a team of experts. We don't let automation get in the way of quality.

Full-stack: SEO and AEO rarely work as isolated tasks. We work across the entire funnel and multiple surface areas to ensure we own the outcome and clients win.

Note: If you want to stand out, please include a Loom video showing a tool, system or deliverable you've produced and are proud of. We'd love to see it!

This role

This is Discovered Labs' first in-house owner of an established content operation. We already publish founder content, work with YouTube and video partners, maintain content pillars, and use systems that mine sales calls, customer conversations and market activity for ideas.

Your job is to take ownership of that operation, raise its editorial standard and expand what it can produce without making the founders the bottleneck.

You will orchestrate our internal systems, employees and agency partners. You will not personally write every asset from a blank page. You will decide what is worth making, ensure the work is recognisably ours, and take drafts and production outputs from nearly there to publishable.

This requires more than project management. You need the editorial taste to recognise what is weak, the writing ability to fix it, and the performance mindset to decide what we should do next.

This is a senior individual-contributor role reporting to co-founder Liam. It is fully remote, ideally within +/-4 hours of GMT.

This role is not for you if…

You are strongest at making calendars and briefs for other people, but cannot show work you personally produced and published. We need someone who sets direction and ships.

You wait for a complete brief before starting. We need someone who mines the material, finds the point and brings a recommendation.

You treat AI purely as a text generator. We want someone who can build an inspectable workflow, explain every editorial choice and why guardrails exist.

You report impressions and engagement without deciding what to make next. We need someone who can turn performance into a marketing decision.

What you'll do

You will own four connected initiatives. The constant is that you take work from source material to a publishable asset, then use performance to decide what the operation does next.

Take ownership of founder content: run the founder-content operation we already have across LinkedIn and other active channels. Use our existing intelligence, content pillars and source material to choose the strongest ideas.

Take work to publishable quality: move each founder piece through production and get it to the point where the founder is reviewing a strong recommendation rather than rewriting a first draft.

Launch employee-generated content: give employees clear topic lanes, training, examples, prompts and editorial feedback so they can publish useful, original work under their own names.

Enable rather than ghostwrite: build employees' ability to create and revise their own work. The goal is a repeatable employee publishing motion, not a queue of posts for you to write on everyone's behalf.

Raise the quality of agency-produced content: own the final editorial mile for YouTube and short-form video. Our partners handle primary scripting, editing and production.

Make agency-producted work recognisably ours: ensure scripts and edits reflect our frameworks, point of view, tone and structure before they reach the founders or go live.

Use performance to improve the operation: connect leading indicators such as reach, engagement and qualified attention with meetings and pipeline. Decide what to repeat, improve, stop or test next.

Improve the existing system through use: make targeted changes to workflows, templates, training and quality checks when the evidence shows they are limiting output or quality. This is continuous improvement of a working operation, not a mandate to rebuild it.

The ideal person for this role

You have editorial judgement. You can look across a body of work, identify the missing argument, cut the repetitive ideas and choose one direction.

You can finish work in someone else's voice. You can preserve the author's real voice while restructuring, rewriting and sharpening a draft. Your edit makes the person sound more like themselves, not more like you.

You make complex production move. You can keep internal contributors, systems and external partners moving towards one publishable result without becoming a passive project manager or taking every task back yourself.

You improve systems through use. You learn an existing operation before changing it, identify the actual constraint, and make targeted improvements while continuing to ship.